Brief:
- New age mobile technology to win POP
- Increase Visibility on the deployment of demo handsets and merchandising elements
- Capture standardized data from multiple areas
- Drive sales force and increase productivity
- Provide capability to check call cycles variance 7 gaps in sales team
- Create clear mechanism at client, enforcing discipline on agreed ways of working
Approach:
- Phased development of mobile application utility across multiple points and roles
- Planned execution to move data centrally to client server, aiding system integration with POS data
- Enabling backend audit with scoring to impose execution capability
- SmartDOST mobile technology: enabled single platform that unifies brand owners | sales force | retail outlets and channels
Results:
- SmartDOST program rolled out pan India on May 2012
- Staggering 103,953 retail outlets master geo-tagged
- 97% of 81,964 active retail outlets covered
- Moved client from trade/channel management to account management
- Investment recovered basis demo handset gap was identified