WHAT WE DO

IN STOCK, ON SHELF,
ALL THE TIME

SALES & RETAIL EXECUTION

We design leading Sales and Retail Execution solutions to optimise the availability and visibility of our clients’ brands at the point of purchase across multiple retail environments. By ensuring that all the fundamental sales metrics are in place, we make it easier for the shopper to pick your brand.


Our talented sales and merchandising teams are digitally enabled through our integrated technology solutions to effectively track and measure key sales and execution metrics and provide real-time status reports on execution standards and performance.

Through our accredited learning and development programs, we build powerful teams that effectively build and leverage store-level relationships.

  • DIRECT SALES/KEY ACCOUNT MANAGEMENT/HEAD OFFICE SALES

    We understand the importance of partnerships in delivering innovation and value for our clients through navigating and managing the relationship between brand owner and retailer, creating opportunities for growth through for both parties.

  • FIELD SALES

    Driving sales into the right retail environments, at the right time is key in increasing the reach, availability and visibility of a brand. Our talented field sales teams are trained and equipped to build relationships with key stakeholders across multiple retail environments to optimise the presence of our clients’ brands across outlets.

  • TELESALES

    Our end-to-end inbound sales and order entry teams place direct sales calls on behalf of our clients, ensuring their brands are sold into all selected, relevant outlets, including those in outlying areas. The team are also able to place orders through various platforms, from any location, with the flexibility to scale resourcing up and down as and when needed.

    We also deliver an outbound sales capability for targeted campaigns – a valuable extension to the sales force, building relationships with consumers and extending reach into new markets and retail environments.

  • MERCHANDISING

    Smollan have an extensive track record of implementing best-in-class merchandising principles to ensure our clients’ brands are always available, visible and positioned to deliver impact at the point-of-purchase.

  • SURGE MERCHANDISING

    Leverage our flexible, highly-skilled workforce to merchandise shelves, install point-of-sale and audit for compliance during peak times, or for special projects and campaigns requiring additional resource and/or speed-to-market.

  • VISUAL MERCHANDISING AND POINT OF SALE EXECUTION

    Our visual merchandising team are skilled at installing displays that attract, engage and influence purchase in store. With a national footprint and established relationships with retailers, we deliver exceptional speed-to-market and promotional compliance.

000

Ave. number of items in a typical grocery store

%

Increase in retail execution KPI’s when using Smollan SOP’s

%

Of consumers select a retailer based on range and assortment

 

FEATURED CASE STUDY

A consultative solutions

An in store consultative selling programme to generate category growth, across brands and attributes, leading to enhancement of revenue and brand equity for both the client and the retailer.

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MEET OUR EXPERTS

Meet our subject matter and regional experts from Smollan India.

This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.

Ridwaan Bedderson

Ridwaan Bedderson

CHIEF EXECUTIVE: MIDDLE EAST & SOUTH ASIA

Ridwaan Bedderson

CHIEF EXECUTIVE: MIDDLE EAST & SOUTH ASIA
Ridwaan Bedderson

With over 18 years’ experience in retail, across different operational and leadership roles and multiple markets, Ridwaan leads the Smollan business in India and across the Middle East, including Pakistan.

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    Nagendra Ramarao

    Nagendra Ramarao

    Operations Director India

    Nagendra Ramarao

    Operations Director India
    Nagendra Ramarao

    Nagendra has over 33 years experience in Sales & Customer Development across various Businesses & markets. Nagendra has held leadership roles in Customer Development across General Trade, Modern Trade & Rural Channels. Since 2008 he has been involved in the setup of operations in Smollan India.

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      Amit Srivastava

      Amit Srivastava

      CHIEF EXECUTIVE OFFICER & CHIEF FINANCE OFFICER INDIA

      Amit Srivastava

      CHIEF EXECUTIVE OFFICER & CHIEF FINANCE OFFICER INDIA
      Amit Srivastava

      Amit is a seasoned professional with wealth of experience gained over years across various retail and financial sectors including organized retail, distributive trade, marketing activations, market research, e-commerce and information technology. He has been with Smollan group since 2010.

      In February 2019 he was appointed as Chief Executive Officer of Smollan India while still maintaining his previous portfolio of CFO for the group operations in India. He is actively involved across various social project & passionate about technology. Amit keenly focuses on new business opportunities; establishing new client relationships; innovating services and helping clients unlock growth potential.

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