We understand that the importance of data doesn’t revolve around how much you have, but what you do with it. Our digital ecosystem provides a global 360-degree view of the path-to-purchase and enables real-time insight and intervention in retail environments.
From workforce activity management to compliance auditing, category management, IoT enabled assets and business intelligence, our technology solutions are designed to enable and report on key activities and touchpoints in the multi-directional shopper journey.
SMART FIELD FORCE EXECUTION SYSTEM
Our leading field force automation system effectively digitises field team operations by connecting and exchanging data and facilitating the execution process in the field. Our application provides a multi-feature, cloud based, global platform to ensure that our clients’ key performance indicators and sales are brilliantly executed and their brands successfully represented in the in-store environment.
Our digital workforce availability platform, enabled by our field force execution system, tracks the movement of field teams. Allowing management teams to ensure that their people are in the right place, at the right time, performing the correct tasks.
INTERNET OF THINGS [IOT]
Smollan Technology provides leading IoT solutions, connecting physical objects (“things”), that collect data in the retail environment. This includes uniquely created sensors and software that monitor and track valuable data, delivering information to inform operational actions that increase efficiencies and performance.
WORKFORCE AND ACTIVITIES MANAGEMENT
Workforce management dynamically clusters your field force and locations to drive efficient execution to maximise sales in store. When combined with the activities management offering, we have the expertise to define, plan, action and review sales and brand spend, directing field force teams to drive strategy to shelf across retail environments.
MASTER DATA MANAGEMENT
Our master data management team ensure consistency and control over dynamic data streams through implementing channels for collecting, aggregating and quality assuring your master data needs.
A key enabler to driving effective retail strategies is visibility of operational KPI’s across outlets. Our Operational analysis tool provides dashboards across a range of applications and technologies, displaying key metrics that are critical in informing decision making and driving improved execution standards in store.
We offer an end-to-end category management solution from category strategy creation to planning, forming the basis for retail execution that drives competitive category and brand growth. Identifying category growth drivers is a key enabler to influencing shopper purchase behaviour and conversion.
Electronics and new product designs to incorporate IoT technology by 2020
Higher conversion rate of consumers who use a device in their shopping journey
Higher productivity levels of mobile enabled field forces
Smollan Technology structuring for the future
MEET OUR EXPERTS
Meet our subject matter experts from Smollan India.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
HEAD OF TECHNOLOGY: MESA
In 2016 virtual & augmented reality transitioned from just an idea to a reality that is revolutionizing the shopper experience. VR/AR gives the consumer the option to experience the product/service without having to physically be there.
Smollan has achieved new levels of efficiency and enhanced customer experience as a result of deploying PureCloud Engage by Interactive Intelligence Group), a global leader in cloud services for customer engagement, communications and collaboration. Smollan deployed the solution to better support its omnichannel customer engagement capability.