WHAT WE DO
CREATIVELY INSPIRING SHOPPER BRAND CHOICE
MARKETING SOLUTIONS
Our Marketing solutions team understand how to influence the shopper’s brand choice at the point of buying through effective brand education and exceptional experiences that drive sales and repeat purchase.
Whether conceptualizing and executing brand experiences in store, activating brands in consumers’ homes or ensuring brand visibility across key physical and digital touchpoints along the path-to-purchase, we know how to influence and persuade.
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BRAND DEVELOPMENT
In collaboration with our strategic partners, we create and deliver insight-led brand experiences that create measurable impact for our clients across multiple touchpoints from the zero moment of truth to purchase.
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SHOPPER ENGAGEMENT PROGRAMS
Our shopper engagement team have expertise in leveraging touchpoints across categories and channels on the shopper journey through understanding shopper profiles and missions and applying consultative selling techniques.
These consultative selling programs include sampling & Demos, that drives awareness, trial & repeat purchase and increases category basket size through upselling and cross-selling and help brands gain share in promoted stores.
We provide counter-based assisted selling programs that aims to deliver secondary and tertiary sales, track assortment availability, as well as visibility and planograming. This also includes educating and converting the shopper and providing shopper insights to brand owners.
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Potential sales uplift when leveraging speed-to-market and in effective point of sale displays
Promotional tactics that can be used instore
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Potential ROI of in store media
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Partner with us, and engage with your customers in new and exciting ways. Enriching their shopping experience, by providing innovative merchandising and promotional solutions.
MEET OUR EXPERTS
Meet our subject matter and regional experts from Smollan India.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
Krishnakoli Sengupta Kumar
Head, Shopper Marketing
Krishnakoli Sengupta Kumar
Head, Shopper Marketing
With rich experience in entrepreneurship and in leadership roles in various functions such as Marketing & Sales, Corporate Strategy and Business Development in multiple sectors, Krishna leads the Activation & Shopper Marketing vertical for Smollan in India.
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