Oct 18/18NEWS

Smollan invests in South Africa’s favourite on-line dinner-kit service, UCOOK

International Retail Solutions Company, Smollan, expands Marketing services capability by partnering with online grocery player, UCOOK.


From 24 boxes in their first delivery to tens of thousands in 2018, a warehouse space in Johannesburg and Cape Town, and now a team of 50, UCOOK has established itself as South Africa’s favourite dinner kit service in just 3 years.

The partnership will enhance Smollan’s Marketing solutions through offering clients the opportunity to bring their brands to life in consumer’s homes. Smollan will also benefit through tapping into UCOOK’s online and direct-to-consumer expertise.

David Torr, CEO and co-founder, UCOOK, said of the investment, “The partnership gives rise to an entirely new avenue of business for us, as we plan to leverage Smollan’s deeply rooted alliances with some of the biggest FMCG brands in the food space to deliver autonomous replenishment solutions aimed at increasing the breadth of the UCOOK direct-to-consumer offering, with intuitive technologies that will allow us to reduce our customers need to constantly engage with our platform. We are incredibly excited about this partnership and truly believe it marks the next big step in UCOOK’s evolution as a service!”

UCOOK are a sensational business driven by customer experience and quality, which resonates with us”, says Michael Smollan, Chief Growth and Innovation Officer.

“They have disrupted the market with an innovative, high-quality offering, crafted through an understanding of consumer needs and lifestyles. We look forward to jointly offering our clients the opportunity to activate their brands in consumer’s homes.”



UCOOK came about in 2014 when two friends, David Torr and Chris Verster Cohen, noticed a gap in the market for convenient, healthy dinner solutions. After officially launching the business in 2015, they were quickly joined by a few friends, and proceeded to operate the young start-up out of a garage in Cape Town, packing each box themselves. The company has stayed true to its principles of sustainable and ethically sourced ingredients, and fully supports the idea that good food makes a big difference in people’s’ lives. The young, dynamic team is forever striving to make consumer’s lives easier –making weeknights all the more enjoyable with every box they deliver. For more information on UCOOK, visit: www.ucook.co.za