Advantage Smollan is now Smollan
Advantage Smollan was a leading European retail solutions business providing sales, marketing, retail execution, shopper marketing, and technology services to consumer goods manufacturers and retailers across Europe.
Founded in 2015 as a joint venture between Advantage Solutions and Smollan, Advantage Smollan brought together market-leading retail service businesses across multiple European markets to deliver integrated solutions that help brands win at the point of purchase.
Advantage Smollan now operates under the Smollan brand, reflecting a broader global brand alignment strategy designed to create a more unified experience for clients, employees, and partners across international markets.
What Advantage Smollan was known for
Advantage Smollan built a strong reputation across Europe for:
- Retail execution services
- Sales and merchandising solutions
- Shopper marketing programmes
- Field sales and commercial teams
- Brand activation and consumer engagement
- Retail technology and reporting platforms
- Data-driven retail insights
- Multi-market execution programmes
- Pan-European retail support
- Working with leading consumer goods manufacturers and retailers
These capabilities now form part of Smollan’s global retail solutions offering.
About the Transition
The transition from Advantage Smollan to Smollan forms part of a global strategy to simplify brand architecture and create a unified retail solutions business operating under a single global identity.
Company integrated
Current entity
Markets
Integration date
Advantage Smollan’s teams, services, and operating companies continue to deliver the same trusted solutions, now supported by Smollan’s global infrastructure, innovation capabilities, technology platforms, and international expertise.
Clients continue to receive the same core services previously delivered through Advantage Smollan, now enhanced by:
Access to Smollan's global network
Greater consistency across international markets
Enhanced technology and data capabilities
Expanded retail execution expertise
Integrated operating models
Global best practices and innovation
Scalable support across multiple countries
Smollan delivers the following solutions across Europe
Sales & Merchandising Solutions
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Explore Sales & Merchandising
The transition ensures continuity of Advantage Smollan's services within Smollan's broader offering.
Smollan Sales & Merchandising Solutions
- Retail execution
- Field sales
- Merchandising
- Sales outsourcing
- Commercial execution
- Channel development
Smollan Experiential Solutions
- Consumer engagement
- Product demonstrations
- Brand activation
- Shopper marketing
- Brand experiences
- Experiential campaigns
Smollan Data & Technology Solutions
- Retail analytics
- Business intelligence
- Performance reporting
- Retail technology
- Operational visibility
- Actionable business insights
This alignment allows brands to scale activity across Europe and multiple international markets through a single global retail solutions partner.
Smollan in Europe
Smollan operates across Europe through a network of local market experts supported by global capabilities.
The business combines local market knowledge with international scale to help brands improve retail execution, shopper engagement, sales performance, and operational effectiveness across multiple markets.
ABOUT SMOLLAN
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services.
Operating in over 60 countries, Smollan supports leading brands and retailers through technology-enabled solutions that improve in-store presence, shopper engagement, operational efficiency, and sales performance.
Find out more90,000+ passionate Smollan people representing your business at the point of purchase
Our scale means more people to help you win. It’s engaged, capable talent, passionate about making an impact, that makes the Smollan difference.
Frequently Asked Questions
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