Chirp is now part of Smollan in South Africa
Chirp was a leading consumer insights and retail intelligence platform operating across South Africa.
The business specialised in consumer research, shopper insights, market research, mystery shopping and retail audits, helping brands and retailers make faster, data-driven decisions. Chirp is now part of Smollan, a global retail solutions company operating in over 60 countries. Its capabilities, teams and client relationships have been fully integrated into Smollan South Africa.
What Chirp was known for
Chirp built a strong reputation in the South Africa market for:
- Consumer research
- Shopper insights
- Market research
- Retail intelligence
- Mystery shopping
- Retail audits
- Product testing
- Customer feedback
- Pricing and promotion monitoring
- Real-time reporting
These capabilities now form part of Smollan’s broader retail execution, sales, experiential, and data-led solutions offering.
About the Transition
Chirp joined Smollan to bring its consumer research and retail intelligence expertise into Smollan's wider retail solutions offering across South Africa and Greater Africa.
Company integrated
Current entity
Markets
Integration date
Chirp’s operations, teams, and services are now supported by Smollan’s global infrastructure, technology platforms, international expertise, and retail innovation capabilities.
Clients continue to receive the same core services previously delivered by Chirp, now enhanced by
Access to Smollan's global network
Advanced retail technology and reporting capabilities
Data-driven insights and business intelligence
Expanded solutions offering across international markets
Integrated execution and operational systems
Scalable support across retail channels
There is no disruption to service delivery, and existing client relationships continue under Smollan.
Smollan delivers the following solutions across South Africa
Sales & Merchandising
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Explore Sales & Merchandising
The integration ensures continuity of Chirp’s services within Smollan's broader offering.
Smollan Sales & Merchandising Solutions
- Retail execution audits
- Merchandising compliance
- Product availability checks
- Shelf and display optimisation
- Promotional compliance
- Point-of-sale execution
Smollan Sales & Merchandising Solutions
- In-store customer experience assessments
- Service quality evaluations
- Retail standards monitoring
- Brand compliance checks
- Shopper journey insights
- Operational improvement recommendations
Smollan Activation & Experience Solutions
- Product sampling
- Consumer product trials
- Shopper engagement
- Product education
- Purchase conversion
- New product launches
Smollan Data & Technology Solutions
- Consumer and shopper insights
- Market research and analysis
- Audience segmentation
- Retail analytics
- Data-driven decision making
- Actionable business intelligence
Smollan Data & Technology Solutions
- Customer feedback programmes
- Consumer sentiment analysis
- Voice of customer insights
- Experience measurement
- Survey analytics
- Performance reporting
Smollan Data & Technology Solutions
- Retail analytics
- Data management
- Business intelligence
- Performance reporting
- Predictive insights
- Operational optimisation
Smollan Data & Technology Solutions
- Live performance dashboards
- Real-time retail reporting
- Data visualisation
- Operational monitoring
- Automated reporting
- Actionable retail insights
This alignment allows clients to scale activity across South Africa, Greater Africa and multiple international markets through a single partner.
Smollan in South Africa
Smollan operates in South Africa as part of its global retail solutions network.
Founded in 1931, Smollan has built a legacy spanning more than 90 years of helping brands grow in retail. By joining Smollan, Chirp became part of a business with a long history of innovation, trusted partnerships and retail expertise, while continuing to build on its own strengths in consumer insights and retail intelligence.
About Smollan
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services.
Operating in over 60 countries, Smollan supports leading brands and retailers through technology-enabled solutions that improve in-store presence, shopper engagement, operational efficiency, and sales performance.
FIND OUT MORE90,000+ passionate Smollan people representing your business at the point of purchase.
Our scale means more people to help you win. It’s engaged, capable talent, passionate about making an impact, that makes the Smollan difference.
Frequently Asked Questions
Chirp has been fully integrated into Smollan and now operates as part of Smollan South Africa.
Chirp no longer operates as a standalone brand. Its services, teams, and expertise continue under Smollan.
Chirp is part of Smollan, a global retail solutions company operating in more than 60 countries.
Chirp was known for consumer insights, retail intelligence, market research, mystery shopping and retail audits. These capabilities are now part of Smollan’s retail solutions offering.
Smollan provides sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, business intelligence, and data-driven retail solutions supported by global infrastructure and technology capabilities.
Chirp supported brands and retailers across consumer industries, helping organisations gather shopper insights, conduct market research and collect real-time retail intelligence to make better commercial decisions.
No. Clients continue to receive the same services, now enhanced by Smollan’s scale, technology, and international capabilities.
Smollan operates globally across more than 60 countries, including South Africa, Europe, Asia, and other international markets.
