We’re proud to share that Hamilton Bright is now officially operating under the Smollan brand—marking an exciting new chapter for retail in the Netherlands.

As part of this global transformation, our team remains the same — locally rooted, globally connected. You’ll now benefit from Smollan’s scale, innovation, and technology, supporting some of the world’s most iconic brands across 70+ countries.

Looking for solutions in the Netherlands to help you win at the point of purchase? We'd love to hear from you!