Smollan iTrade is now part of Smollan in Brazil
Smollan iTrade was a leading retail execution, merchandising, sales force management, and retail intelligence business operating across Brazil.
The company specialised in helping brands improve performance at the point of purchase through field sales teams, merchandising programmes, retail data collection, business intelligence, and technology-enabled retail execution.
Smollan iTrade is now fully integrated into Smollan Brazil, bringing together decades of local market expertise with the scale, technology, and capabilities of one of the world’s leading retail solutions businesses.
Clients continue to benefit from the same trusted teams, services, and expertise, now delivered through Smollan’s unified global brand and operating model.
What Smollan iTrade was known for
Smollan iTrade built a strong reputation in the Brazilian market for:
- Retail execution programmes
- Merchandising services
- Sales force management
- Field sales operations
- Retail data collection
- Business intelligence reporting
- Shopper journey optimisation
- Retail technology platforms
- Point of sale execution
- Working with leading FMCG, retail, and consumer brands
These capabilities now form part of Smollan’s broader retail execution, sales, activation, and data-led solutions offering.
About the Transition
Smollan iTrade transitioned fully into Smollan as part of a global brand alignment strategy designed to simplify client engagement and strengthen retail execution, merchandising, and data capabilities across Brazil and Latin America.
Company integrated
Current entity
Markets
Integration date
Smollan iTrade’s operations, teams, and services are now supported by Smollan’s global infrastructure, technology platforms, international expertise, and retail innovation capabilities.
Clients continue to receive the same core services previously delivered by Smollan iTrade, now enhanced by
Access to Smollan's global network
Advanced retail technology and reporting capabilities
Expanded solutions offering across international markets
Integrated data and execution systems
Enhanced business intelligence and retail analytics
Greater scalability across channels and markets
Smollan delivers the following solutions across Brazil
Sales & Merchandising Solutions
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Explore Sales & Merchandising
The transition ensures continuity of Smollan iTrade's services within Smollan's broader offering.
Smollan Sales & Merchandising Solutions
- Product availability
- Shelf visibility
- Retail compliance
- Point of sale optimisation
- In-store execution
- Retail operations
Smollan Sales & Merchandising Solutions
- Merchandising strategy
- Shelf optimisation
- Category execution
- Display implementation
- Retail standards compliance
Smollan Sales & Merchandising Solutions
- Dedicated field sales teams
- Sales planning and execution
- Territory management
- Channel development
- Retail sales support
Smollan Experiential Solutions
- Shopper engagement
- Consumer promotions
- Product demonstrations
- Brand experiences
- Experiential campaigns
Smollan Data & Technology Solutions
- Retail analytics
- Business intelligence
- Performance reporting
- Retail data collection
- Actionable insights
- Decision support systems
Smollan Data & Technology Solutions
- Retail software solutions
- Field force technology
- Execution monitoring
- Data integration
- Operational visibility
This alignment allows clients to scale activity across Brazil, Latin America, and multiple international markets through a single partner.
Smollan in Brazil
Smollan operates in Brazil as part of its Latin American and global retail solutions network.
Brazil is one of the region’s most important retail markets, supporting leading local and multinational brands through retail execution, merchandising, field sales, activation, and data-led retail solutions.
Smollan combines local market expertise with global best practices to help brands improve availability, visibility, shopper engagement, and sales performance at the point of purchase.
ABOUT SMOLLAN
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services.
Operating in over 60 countries, Smollan supports leading brands and retailers through technology-enabled solutions that improve in-store presence, shopper engagement, operational efficiency, and sales performance.
Find out more90,000+ passionate Smollan people representing your business at the point of purchase
Our scale means more people to help you win. It’s engaged, capable talent, passionate about making an impact, that makes the Smollan difference.
Frequently Asked Questions
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