SelPlus is now part of Smollan in Portugal
SelPlus was a leading sales outsourcing, retail execution, and business development company operating across Portugal.
Since 2002, the business specialised in helping brands grow through outsourced sales teams, merchandising, retail execution, field marketing, data solutions, and commercial services across multiple sectors. SelPlus is now part of Smollan, a global retail solutions company operating in over 60 countries. Its capabilities, teams, and client relationships have been fully integrated into Smollan Portugal.
What SelPlus was known for
SelPlus built a strong reputation in the Portuguese market for:
- Sales outsourcing and business development solutions
- Retail execution and merchandising services
- Field marketing and consumer engagement programmes
- Data and technology solutions
- Commercial outsourcing and sales force management
- Working with leading FMCG, technology, health and wellness, energy, and telecommunications brands
- Delivering measurable sales growth and retail performance
These capabilities now form part of Smollan’s broader retail execution, sales, experiential, and data-led solutions offering.
About the Transition
Smollan integrated SelPlus as part of its strategy to strengthen retail execution, sales outsourcing, field marketing, and data-driven retail solutions across Portugal and Europe
Company integrated
Current entity
Markets
Integration date
SelPlus’s operations, teams, and services are now supported by Smollan’s global infrastructure, technology platforms, international expertise, and retail innovation capabilities.
Clients continue to receive the same core services previously delivered by SelPlus, now enhanced by:
Access to Smollan’s global network
Advanced retail technology and reporting capabilities
Data-driven insights and business intelligence
Expanded solutions offering across international markets
Integrated execution and operational systems
Scalable support across retail channels
Smollan delivers the following solutions across Portugal
Sales & Merchandising Solutions
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Explore Sales & Merchandising
The integration ensures continuity of SelPlus's services within Smollan's broader offering
Smollan Sales & Merchandising Solutions
- Dedicated sales teams
- Commercial outsourcing
- Sales force management
- Business development programmes
- Channel growth initiatives
- KPI-driven performance management
Smollan Sales & Merchandising Solutions
- Retail execution
- In-store optimisation
- Merchandising compliance
- Product visibility and availability
- Retail operations
- Point of sale excellence
Smollan Experiential Solutions
- Consumer engagement
- Product awareness campaigns
- Brand activation programmes
- Shopper engagement
- Trial and conversion initiatives
Smollan Experiential Solutions
- Brand representation
- Consumer education
- Product advocacy
- Retailer engagement
- Purchase influence programmes
Smollan Experiential Solutions
- Brand experiences
- Product launches
- Experiential campaigns
- Multi-channel consumer engagement
- Loyalty and retention initiatives
Smollan Data & Technology Solutions
- Retail analytics
- Data management
- Business intelligence
- Performance reporting
- Operational optimisation
- Actionable retail insights
Smollan in Portugal
Smollan operates in Portugal as part of its European retail solutions network.
Portugal has been an important market within Smollan’s network since SelPlus joined the business, bringing more than two decades of expertise in retail execution, sales outsourcing, field marketing, and business development. Smollan Portugal helps brands connect with consumers through integrated retail, sales, technology, and activation solutions.
ABOUT SMOLLAN
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services
Operating in over 60 countries, Smollan supports leading brands and retailers through technology-enabled solutions that improve in-store presence, shopper engagement, operational efficiency, and sales performance.
Find out more90,000+ passionate Smollan people representing your business at the point of purchase
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