Yebo Fresh is now part of Smollan in South Africa
Yebo Fresh was a leading General Trade distribution and market intelligence business operating across South Africa.
The business specialised in helping brands reach independent retailers, spaza shops and township communities through technology-enabled distribution, field sales and market intelligence. Yebo Fresh is now part of Smollan, a global retail solutions company operating in over 60 countries. Its capabilities, teams and client relationships have been fully integrated into Smollan South Africa.
What Yebo Fresh was known for
Yebo Fresh built a strong reputation for helping brands grow within South Africa’s General Trade channel through:
- General Trade distribution
- Traditional Trade execution
- Township economy expertise
- Township retail
- Spaza shop coverage
- Route-to-market execution
- Market intelligence
- Technology-enabled ordering
These capabilities now form part of Smollan’s broader retail execution, sales, experiential, and data-led solutions offering.
About the Transition
Smollan integrated Yebo Fresh to strengthen its ability to help brands reach South Africa's General Trade and Traditional Trade channels through connected sales, merchandising, distribution and data-driven retail solutions.
Company integrated
Current entity
Markets
Integration date
Yebo Fresh’s operations, teams, and services are now supported by Smollan’s global infrastructure, technology platforms, international expertise, and retail innovation capabilities.
Clients continue to receive the same core services previously delivered by Yebo Fresh, now enhanced by
Access to Smollan's global network
Advanced retail technology and reporting capabilities
Data-driven insights and business intelligence
Expanded solutions offering across international markets
Integrated execution and operational systems
Scalable support across retail channels
There is no disruption to service delivery, and existing client relationships continue under Smollan
Smollan delivers the following solutions across South Africa
Sales & Merchandising
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Explore Sales & Merchandising
The integration ensures continuity of Yebo Fresh’s services within Smollan's broader offering.
Smollan Sales & Merchandising Solutions
- General Trade distribution
- Independent retailer servicing
- Spaza shop distribution
- Route-to-market execution
- Wholesale and traditional trade support
- Channel expansion
Smollan Sales & Merchandising Solutions
- Traditional Trade execution
- In-store execution
- Merchandising
- Store coverage
- Product availability
- Promotional execution
Smollan Sales & Merchandising Solutions
- Route-to-market execution
- Channel expansion
- Retail coverage
- Market penetration
- Retail network growth
- Distribution planning
Smollan Sales & Merchandising Solutions
- Dedicated field sales teams
- Sales force management
- Retail relationship management
- Business development
- Sales performance
- Channel growth
Smollan Sales & Merchandising Solutions
- Route-to-market execution
- Retailer fulfilment
- Store delivery coordination
- General Trade distribution
- Independent retailer servicing
- Distribution visibility
Smollan Data & Technology Solutions
- Retail analytics
- Data management
- Business intelligence
- Consumer and market insights
- Predictive insights
- Operational optimisation
Smollan Data & Technology Solutions
- Retail analytics
- Market performance reporting
- Store performance insights
- Business intelligence
- Predictive analytics
- Operational optimisation
Smollan Data & Technology Solutions
- Digital order management
- Mobile ordering
- Retailer self-service
- Order visibility
- Connected distribution
- Technology-enabled purchasing
Smollan Data & Technology Solutions
- Executive dashboards
- Live KPI reporting
- Performance monitoring
- Data visualisation
- Operational reporting
- Business intelligence
Smollan Data & Technology Solutions
- AI-driven insights
- Predictive analytics
- Demand forecasting
- Trend identification
- Automated recommendations
- Decision support
This alignment allows clients to scale activity across South Africa, Greater Africa and multiple international markets through a single partner.
Smollan in South Africa
Smollan operates in South Africa as part of its global retail solutions network.
Founded in 1931, Smollan has built a legacy spanning more than 90 years of helping brands grow in retail. By joining Smollan, Yebo Fresh became part of a business with a long history of innovation, trusted partnerships and retail expertise, while strengthening Smollan’s expertise across General Trade, Traditional Trade and route-to-market execution.
About Smollan
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services.
Operating in over 60 countries, Smollan supports leading brands and retailers through technology-enabled solutions that improve in-store presence, shopper engagement, operational efficiency, and sales performance.
FIND OUT MORE90,000+ passionate Smollan people representing your business at the point of purchase.
Our scale means more people to help you win. It’s engaged, capable talent, passionate about making an impact, that makes the Smollan difference.
Frequently Asked Questions
Yebo Fresh has been fully integrated into Smollan and now operates as part of Smollan South Africa.
Yebo Fresh no longer operates as a standalone brand. Its services, teams, and expertise continue under Smollan.
Yebo Fresh is part of Smollan, a global retail solutions company operating in more than 60 countries.
Yebo Fresh was known for General Trade distribution, township retail solutions, market intelligence, field sales, last-mile logistics and technology-driven retail services.
Smollan provides sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, business intelligence, and data-driven retail solutions supported by global infrastructure and technology capabilities.
Yebo Fresh specialised in South Africa’s General Trade and Traditional Trade channels, helping brands reach independent retailers, wholesalers, spaza shops and township communities through technology-enabled route-to-market solutions.
No. Clients continue to receive the same services, now enhanced by Smollan’s scale, technology, and international capabilities.
Smollan operates globally across more than 60 countries, including South Africa, Europe, Asia, and other international markets.
