COMBERA is now Smollan
COMBERA was a leading point-of-sale (POS) marketing, retail execution, and sales support agency operating across Germany. Since 1976, the business has helped brands grow through merchandising, field marketing, POS intelligence, sales force support, and consumer activation programmes.
COMBERA is now part of Smollan, a global retail solutions company operating in more than 60 countries. Its capabilities, teams, and client relationships have been fully integrated into Smollan Germany.
Clients continue to benefit from the same trusted teams, services, and expertise, now supported by Smollan’s global scale, technology, and retail innovation capabilities.
What Combera was known for
COMBERA built a strong reputation in the German market for:
- POS Marketing
- Retail Execution
- Sales Support Services
- Field Marketing Programmes
- Merchandising Services
- POS Intelligence and Market Insights
- Mystery Shopping and Retail Auditing
- Brand Activation and Consumer Engagement
- Sales Training and Retail Education
- Tactical and Strategic Sales Support
- Working with leading FMCG, retail, and consumer brands
These capabilities now form part of Smollan’s broader retail execution, sales, experiential, and data-led solutions offering.
About the Transition
COMBERA transitioned to the Smollan brand as part of a strategic alignment designed to strengthen retail execution, POS marketing, field sales, and data-led retail solutions across Germany and Europe
Company integrated
Current entity
Markets
Integration date
COMBERA’s operations, teams, and services are now fully supported by Smollan’s global infrastructure, technology platforms, retail expertise, and international network.
Clients continue to receive the same core services previously delivered by COMBERA, now enhanced by:
Access to Smollan’s global network
Advanced retail technology and reporting capabilities
Expanded service offering across international markets
Integrated execution and operational systems
Enhanced data and business intelligence capabilities
Greater scalability across multiple markets
Smollan delivers the following solutions across Germany
Sales & Merchandising Solutions
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Explore Sales & Merchandising
The transition ensures continuity of COMBERA services within Smollan’s broader offering
Smollan Sales & Merchandising Solutions
- Product availability
- Shelf visibility
- Retail compliance
- Point of sale optimisation
- Store implementation
- Retail operations
Smollan Sales & Merchandising Solutions
- Dedicated field sales teams
- Retail sales support
- Territory management
- Sales training
- Commercial execution
- Channel development
Smollan Data & Technology Solutions
- Retail analytics
- Market monitoring
- Mystery shopping
- Data collection
- Business intelligence
- Actionable retail insights
Smollan Experiential Solutions
- Brand activation
- Consumer engagement
- Product demonstrations
- Promotional campaigns
- Shopper marketing
- Experiential programmes
Smollan Sales & Merchandising Solutions
- Product knowledge programmes
- Retail staff education
- Sales capability development
- Brand advocacy initiatives
This alignment allows clients to scale activity across Germany, Europe, and multiple international markets through a single retail solutions partner.
Smollan in Germany
Smollan operates in Germany as part of its European retail solutions network.
Building on COMBERA’s heritage and expertise, Smollan Germany helps brands win at the point of purchase through retail execution, POS marketing, merchandising, sales support, and data-led retail solutions.
Germany is a strategically important market within Smollan’s European network, supporting local and international brands through a combination of local expertise and global capability.
ABOUT SMOLLAN
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services.
Operating in over 60 countries, Smollan supports leading brands and retailers through technology-enabled solutions that improve in-store presence, shopper engagement, operational efficiency, and sales performance.
Find out more90,000+ passionate Smollan people representing your business at the point of purchase
Our scale means more people to help you win. It’s engaged, capable talent, passionate about making an impact, that makes the Smollan difference.
Frequently Asked Questions
COMBERA has transitioned to the Smollan brand and now operates as part of Smollan Germany.
COMBERA no longer operates as a standalone brand. Its services, teams, and expertise continue under Smollan.
COMBERA is part of Smollan, a global retail solutions company operating across more than 60 countries.
COMBERA was known for POS marketing, retail execution, merchandising, field marketing, POS intelligence, mystery shopping, market monitoring, and sales support services across Germany.
COMBERA was known for sales force outsourcing, merchandising, retail execution, retail audits, market monitoring, trade marketing, POS logistics, and consumer activation programmes across Germany.
Smollan provides retail execution, merchandising, field sales, POS marketing, experiential marketing, retail analytics, and data-driven retail solutions supported by global infrastructure and technology capabilities.
No. Clients continue to receive the same services, now enhanced by Smollan’s scale, technology, and international capabilities.
Smollan operates globally across more than 60 countries, including Germany, Europe, Africa, Asia, Latin America, and other international markets.
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